No choice but to evolve

What will consumer behaviour be like in 2020?

Time is moving at lightning speed. Industries must reinvent themselves and companies must maintain leadership in their field.

This is the realization that led to the creation of Bob Henry.

Reflection, analysis, understanding the stakes, and consumer evolution are at the heart of our work.

With the aim of providing unique and holistic expertise, Bob Henry built an expert agency and an expert firm. Our objective is to offer a network of interdisciplinary professionals to help your company reach its objectives, through active listening, understanding, and action.

None of us
is as good
as all of us
-Ray Kroc, Founder of
McDonald’s Restaurants

André Gagnon
André Gagnon
André Gagnon
Expert - Partner

Business Strategy & Strategic Planning

A manager for more than 32 years, André Gagnon is particularly fond of inspiring and managing creative, artist and sales teams. He occupied a range of positions, from Sales Representative to Sales Director, from Product Director to General Manager, and eventually Vice President at Radio Mutuelle, Télémedia Communications and Astral Media.

Over time, he has developed a unique knowledge of Quebec’s markets, which shows his unparalleled ability to analyze situations, visualize opportunities and come up with solutions. His curiosity and commitment to efficiency have led him to develop expertise in coaching, emotional intelligence, innovation processes, and human resource management.

Jean-François Hébert
Jean-François Hébert
Jean-François Hébert
Expert - Partner

Marketing, Art Direction & Event Management

A creative, a visionary and an efficient manager, Jean-François Hébert loves a challenge. He began his career in the hectic world of McDonald’s, Famous Players, Viacom and La Ronde Six Flags. He took on the roles of Product and Corporate Events Director, as well as Director of Promotional Activities, Marketing and Communications. He then moved on to the world of radio where he remained for 14 years, mainly as Programming Director at Astral Media and Bell Media.

He is always curious and is interested in traditional media as well as new media, in which he has developed a solid expertise. In his 25-year career in operations management, marketing and communications, he has contributed to more than 100 events, 150 logos and products, and several radio and television programs.

Victor Brunton
Victor Brunton
Victor Brunton
Customer Director - Partner

Project Manager & Strategic Planning

Committed and attentive, Victor is passionate about communications, with a keen mind and many talents. Victor started working with Bob Henry after completing his degree in Marketing and International Business at HEC Montréal, where he became Director of Public Relations for the Association Marketing HEC Montréal. In addition, he represented the university in many academic competitions. He was a member of the winning team of the 2016 Relève Communication contest.

His retail customer service experience and sense of analysis continually drive him to deepen his understanding of consumer behaviour in order to apply effective strategies for his clients. Currently, his academic interests have led him to start a Master’s degree in Business Intelligence.

Laura Jalbert Paré
Laura Jalbert Paré
Laura Jalbert Paré
Coordinator

Marketing & Digital Projects

Being open-minded and intrigued by the latest digital trends, Laura was among the first students in the Université du Québec à Montréal’s Digital Media program, where she learned to examine new media from a social, political, economic and technological standpoint, no matter the context. She was able to put this theory into practice in her previous communications jobs at various organizations.

Her sense of observation means she notices the little details that can elevate a project from ordinary to extraordinary. Thanks to her keen sense of organization, she manages every project that comes her way with the utmost diligence. Her curiosity and interest in the field have led her to pursue further training in subjects like social media, an area that is evolving on a daily basis.