The year 2016 was synonymous with renewal for Librairie Martin, located in Joliette. Founded in 1925, the René Martin brand took a major operational turn by closing its downtown Joliette location and expanding its store at Galeries Joliette to now offer more than 6,000 square feet. The agency was asked to manage communications for last year’s events.
In addition to supporting and advising the management of the bookstore through changes and the opening of the new store, the agency propelled the company into the digital sphere, organized an official VIP opening night and shared the good news in traditional media. In a world where digital is becoming the norm, the bookstore had to assert itself. Bob Henry’s experts revamped its Facebook page to promote the new bookstore and created an influx of readers by posting about game tips, book suggestions, book signings and advice in various fields. The experts also organized several exclusive Facebook contests for customers.