Équipe fecteau

Design / Digital / Strategy


In preparation for the 2017 municipal elections, the Bob Henry Agency was in charge of the official communications for the team of incumbent mayor Michel Fecteau, who was seeking a second term.

Fecteau Branding


As the official agency for the Fecteau Team campaign, we developed an overall campaign strategy and advised the mayor’s team and his 11 co-candidates on public relations, including the use of social media and press relations.

More specifically, we designed the Fecteau campaign website and social media pages, managed all of the team’s publications, and created the campaign’s image.

All the communications that we developed for Team Fecteau aimed to humanize the electoral discourse by creating more proximity and interaction with voters, by displaying a general intention of transparency and openness and by sharing the candidates’ messages effectively.

The logo we designed for this client focused on the 12 districts of Saint-Jean-sur-Richelieu and highlighted the representativeness and local roots of the candidate Michel Fecteau.