Joe Saucisse

Mandate

The agency was approached to increase brand awareness, particularly on social media. It was necessary to redefine Dalisa’s place in the digital sphere in order to connect with its audience and inspire them. The chosen strategy was to create a friendly mascot character and incorporate inspiring colours into the branding.

At the end of the summer, Dalisa wanted to completely restructure its business in order to stand out from the competition and meet the innovation needs of its customers.

Achievements

For a fresh start to summer, Chef Joe Saucisse was created. Throughout the summer, he showed off his favourite recipes and went directly into homes to offer simple, fast and delicious meal ideas. This successful combination that inspired Chef Joe Saucisse led to several winning solutions for everyone using the flavours of Dalisa products, which can be found on their Facebook page and microsite joesaucisse.ca.