RPHRHR new brand image
The Regroupement des personnes handicapées, région du Haut-Richelieu is an organization that ensures the well-being of people with physical or intellectual disabilities by promoting their inclusion and their contribution to society. It also acts as an advocate for the defence of rights.
The organization engaged the Agence Bob Henry to reflect the warm and devoted nature of their stakeholders through their various modes of communication. The RPHRHR now boasts an enjoyable atmosphere with the creation of a new brand image and a user-friendly website that is accessible to as many people as possible.
We are more than proud to have successfully created a website and logo in accordance with the organization’s standards and the Web Content Accessibility Guidelines (WCAG). We managed to give the logo a modern and inviting look while respecting the values of community (circles), mutual aid (all surrounding each other) and respect for differences (different sizes and colours) of the organization. By remaining user-friendly, clear and precise, the website becomes accessible to a large number of people. We highlighted the colours and contrasts of the organization’s image in order to keep an easily recognizable visual unity that we then transposed to the various types of stationary used daily.